AMD Cinema 2.0 Revealed: The Micro Way
The Cinema 2.0 Conference
Coughs and keen eyes fill the room. The premiere of Cinema 2.0. Chris Hook, Senior PR at AMD systems, steps up on the eyes that make the glare of the taunting black stage. After the welcomes, Rick Bergman steps on stage with a twinkle through his glasses. They readily show a clip that summarizes the condition of current games, morbidly true in some senses even for masterpieces in each game genre to an extent. The lights are off and the clip plays.
Cinema 2.0 is here.
We are taking things to the next level, Cinema 2.0 is taking things to the next level
says a constantly confident Bergman. A mediocre demo follows. Unaware of the Cinema 1.0 demo, the press (excluding some notables: Atomic AU, FiringSquad, TgD, and us of course) finds it impressive. Tsk tsk. Then the actual 2.0 demo is shown. It starts and it looks real, you can literally imagine that Scorpion in real life as if you’re recording it with a video camera. Check the screen below we received from AMD.They ensure us it’s real time, zooming into the hair follicles of the model. It’s no joke: the textures didn’t pale or crumble. It really does look close to CG. It’s pushing the limits, apparently.
AMD really pushes application uses for Cinema 2.0 technology. Bergman says they push the barriers by working with Hollywood directors and game directors, even gamers themselves to find out what they want from their ideal video game. Is it not so obvious? Charlie Boswell, AMD Digital Media and Entertainment, rehashes that Cinema 2.0 will be a part of history, will be the framework they want to exclusively hand to game makers, allowing them to participate in a life-like gunfight. “A commitment from AMD to the Holy Grail of Graphics (CG Real time)” is the highlight sentence of this room. The clip plays, showing many directors and digs to find what directors and game makers themselves want. Robert Rodriguez, Sin City Director, is one noticeable among many others. Afterwards, some key partners in supporting “Cinema 2.0″ come up. One being a handsome Jules Urbach from Jules World LLC./OTOY. Stating the apparent feats, Jules goes noticeably into how ray tracing is now 99.9% accurate and facial features will converge to realism for real time graphics in general given AMD’s latest line that will be revealed soon (we’re under heavy NDA). A reel plays like the scorpion one, and it looks impressive.
No denial to it. Ruby runs through, stumbles, and continues to run. People WOW-ed in a whisper, who wouldn’t? AMD wants Cinema 2.0, they have it.
Video of Demo:
Neal Robinson, AMD’s Director of Developer Relations, is eager to speak about two aspects of Cinema 2.0: Interactivity and design. It’s a new technology and they want a lot of devs and the like to use it, to share it with them. In a video, they show game devs: Cevat Yurli, Paul Wedgwood, Chris Kingsley, David Braben, Markus Mkai, discuss game limitations and how long they each think graphics would get close to CG for gameplay. They all say about 7 years. Rick Bergman reenters the scene aafter Neal, and says the game devs are “off by 7 years,” and smirks a little. Cinema 2.0 does it, and they’re right. Rick smoothly announces the 4000 series that offers a teraFLOP of performance for a minimum of $200 (futher details on the whole line after the embargo lifts). It’s a “system introduction” according to Bergman, one that will launch Cinema 2.0 closer.
Lol. Saw some assets of this. Wasn’t too impressed tbh.
Yeah. Looks pretty average. Did you get a 4870 for review?
Seriously, I think the screens look great, but then again…implementing this won’t be for like 8-10 years.
RadianceGraphics replied on June 17, 2008 5:51 PM:
I love graphics, and I agree to you somewhat
Owned!
wiseguy272 replied on June 17, 2008 5:32 PM:
Yeah. By themselves.
Cinema 2.0 my ass
Yeah, sounds dumb. Sadly you had to be at the whole conference.
Failure on many levels for AMD
JoshDargie replied on June 17, 2008 5:36 PM:
Agreed
Yeah sounds about right. Beautiful article btw.
Crumble and burns C2.0 : /
ZepherX replied on June 17, 2008 5:38 PM:
It’s a failure of a concept really.
LOL. AMD don’t cry.
You at least say that HD 4000 series is still relatively exciting. Beautiful article!
Hrm, what a shame
Poor AMD. Sounds awful
PCTechNerd replied on June 17, 2008 5:41 PM:
It does. No execution. Just something like Web 2.0 crap.
At least 4000 > Nvidia 280’s
Sad. Sad 2.0
Sucks for them. They could have cut the BS
antaraa replied on June 17, 2008 5:48 PM:
Yeah seriously
Cinema 2.0 Is a great concept, sadly me and every other gamer already had it.
Aw. At least my bf will get the 4000 series
At least the 4870 will be good. Usman did you get a sample? Plz comment!
Intel should start making GPU’s. ha ha
The memory is faster and new architecture. Love your bit on that btw. Best article on this subject
Sad to see it be like this. AMD can proves us wrong though, hopefully. Ok maybe not
A kick in the Enthusiast nuts
FreedomPhantom hates this. Beurk!
Style of this type article was extremely different and I love it very muich.
Thank yous,
Vash
Bangladesh, India
At least the graphics are better this time around than the 280’s
Still getting 4870 for MMO…ONLY if WhatIfGaming reviews it. Let’s be real, I trust a dude who got admitted to college than college drop out writers
Apollodorus replied on June 17, 2008 5:53 PM:
Yeah. Got Usman’s name off of the Princeton college forum section on CCD to begin with.
But aside from that, I like his writing and always have in general. Great and ingenious all around.
Poor Cin 2.0