Not quite surprising to most, and to some, Kaz Hirai has stated that SCEI is not in direct competition with Microsoft or Nintendo. They’re basically doing their own thing with aiming to dominate the entertainment market in more than one way, rather than just gaming and what not.
I think that PS3, PS2 and PSP are all entertainment platforms so I feel that our competition is not Microsoft or Nintendo, but basically any form of entertainment that is competing for the consumers’ attention. So we need to make sure we offer the most compelling entertainment – not videogame entertainment but in entertainment in general. I can’t speak for their strategy but I like to think that we’ve got a very well balanced portfolio with PS3, PSP and you can’t discount the PS2.
At a boy! You tell them how it is done.