Microsoft’s Don Mattrick Interview: All The Cards Out

Don Mattrick Interview: All Cards Out

We had a chance to catch up with Don Mattrick, The Man/Senior Vice President responsible for running Microsoft’s Interactive Entertainment Business unit, after E3 for a full fledged interview. As you will all find, our juicy style is still here and still strong.

WhatIfGaming: Hey Don, thanks for taking the time once again to answer our questions in a full length interview rather than bumping into you as usual.

Don Mattrick: (laughs) My pleasure, thanks for giving me the opportunity to answer them!

WhatIfGaming: Don’t worry; we’ll try to not make this too painful.


WhatIfGaming: So, recently as of Firmware 2.4, Sony’s PlayStation 3 started supporting trophies, giving PSN users the final stretch to feel like they’re a part of an even bigger community that’s not only just there for messaging, but also friendly competition. What does Microsoft think about the trophy system PSN has going? The good, the bad, the ugliest?

Don Mattrick: Since I like what you said, we’ll start this simple. Good: In terms of the competition it has a bigger community to focus towards and is giving users the chance to do something that our console did back in 2005. The Bad: It’s barely developed from what I have seen and will take a while to get to the level people expect it to be. The Ugly: There really isn’t any ugly side to systems that place rewards in general. As long as each console’s community seeks to gain a reward satisfaction outside of the game, it’s bound to happen. We just happened to realize this 4 years earlier and are ahead of our competitors.

WhatIfGaming: Microsoft is the true founder of achievements (laughs). We get it. In terms of trophies, Sony’s Playstation Home is making a big spark with promising cross game invites, integrated trophy support in personal space collections, and all sorts of crazy stuff when fully implemented. How does Microsoft feel about this?

DM: For online community we believe that gamers want more direct ways. We won’t stretch it or try to complicate things. Gamers have told us they want an easy way to be rewarded from the time they spend on games and get achievements to the time they spend on Xbox Live. We had the cross game invites Day 1, and many more features that makes Xbox Live the #1 choice for consumers that stands out the most from all the competitors.

DM: As for Sony’s PlayStation Home, it’s an interesting concept with a lot of promises. That’s just the thing. They’re just promises right now. Eventually, even when they choose to release it, it will take a lot of time building up momentum and implementing everything seamlessly. Currently, the PlayStation Network service is still separated in terms of community and bringing it all together. There is no cross game invites, no fully integrated achievement system, and a variety of things Xbox 360 has been doing since Day 1.

WhatIfGaming: Everything has to start somewhere. It’s true it wasn’t implemented Day 1 which is interesting and has always been a mystery to a lot of people online and even our readers, who I would say are very smart people.

Keep reading for more —>

I'm all about one thing: reviews that are easy to understand and make sense of.


  1. This content is the reason I come here. Good reviews and features. Thanks

  2. Loved the q’s on this

  3. Amazing stuff

  4. Hahhahha funny =D

  5. Still reading and loving every bit of it

  6. Man this just gets better and better. I Love WhatIfGaming!!

  7. hahhahahah! That was the perfect question

  8. Amazing interview kudos!

  9. Bravo Bravo!

  10. Hhaha. I think the Final Fantasy one was better. Short, sweet, and oh so good.

    Bdog replied on August 1st, 2008 1:42 PM:

    Haha. I like both equally

  11. This one has it’s sparks. Really loved it

    Conjuredevil replied on August 1st, 2008 1:45 PM:

    Same here

  12. As for the q’s, very in depth and managed to cover all 3 consoles. Thanks a bunch guys

    Bdog replied on August 1st, 2008 1:41 PM:

    Same here

  13. Loved it in every way imaginable

  14. Amazing Interview!

  15. Really great attitude of this guy

  16. No idea why 360 fans are b—hing about the halo announcement

  17. 😀

  18. 😎 More more more

  19. I love these new emotes too haha.

  20. I love WhatIfGaming as well. Thanks guys. Ganna play some of that Eden you guys made me buy.

  21. hahahahahah! I LOVEEEE the picture. It’s like he wants to have an E.T. moment with the feather

  22. Nice interview so far

  23. Really really really good interview. I love it guys. thanks.

  24. immense LOL 😀

  25. WOW! Hhahahahaha. That was F–ING INCREDIBLE. hahahahahah


  27. Just an awesome review. Shows Microsoft in a newer and better light no less 😎 Nice

    IntelLover replied on August 1st, 2008 2:18 PM:

    Interview* ; )

  28. Really nice answers. I’m glad to see they didn’t BS anything too much.

  29. Really tends to show MS in a diff light, but he kind of passed on the SO IV question. He totally knows whats going on

  30. Like the interview too :)

  31. Good questions. Nice interview

  32. Interesting q’s, but I notice he doesn’t answer most of them too directly. Bummer haha. But still very good interview

  33. Thanks WhatIfGaming

  34. Awesome! I finally get to read this after you teased me all week about it.

    Love the bribe question! :)

    Good stuff.

  35. Hmm, seems like a nice guy. Its nice not to hear Microsoft PR slagging off the opposition all the time.
    Why can’t more interviews be like this?
    I’m liking the edging away from ‘hardcore’ gamers; maybe this’ll mean some quality action/adventures on the 360.

  36. BAHAHA, man fucking UUUUUUsman really digs these bitches to death!

    Call him up and ask him about how MS is copying Eye Toy, SingStar, Mii’s/Home, and Wiimotes/SIXAXIS.

    I want to know what he says. 😛

    Seems like a nice guy though. :)

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