I’m not going to beat around the bush, PC Piracy is terrible. The guys are Crytek and Epic have been hit hard by all the rampant piracy. How hard?
Unreal Tournament 3 servers received over 40 million attempts at illegitimate access using pirate keys. That number is huge, and the real magnitude comes when you calculate the retail price of $49.99 (59.99 for Collector’s Edition). If those 40 million players actually paid the full price, it would have been nearly $2 billion more in Epic’s pocket book.
And that’s just for UT3. It’s pretty expensive stuff, although the 40 million figure must be a bit high. I’m betting that most of those attempted to use more than one key, after being unsuccessful. I wonder how much Crysis and UT3 would sell if Piracy wasn’t an issue?