Electronic Arts Inc. (NASDAQ: ERTS) today revealed it has created platform specific experiences for its popular FIFA 09 football franchise from EA SPORTS™. FIFA 09 has been designed and customized to deliver a unique gameplay experience that takes advantage of the hardware specifications of each available platform— the PLAYSTATION®3 computer entertainment system, Xbox 360™ video game and entertainment system, Wii™ home video game system, PC, PlayStation®2 computer entertainment system, Nintendo DS™, PSP® (PlayStation®Portable) system and mobile—when it is released worldwide this autumn.

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Just when you thought that EA Sports couldn’t get any fatter they go and get a couple of new IPs to fill themselves up. EA buying more stuff? Wow what a shocker there.

In an interview with GeekPulp, Todd Sitrin, vice president of global marketing for EA Sports, talked a hair about a new boxing game called Face Breaker. Also going on and on about the future of EA Sports.

“We actually have three new original IPs in development. The only one that’s been announced is FaceBreaker. We haven’t done an original IP at EA for several years — not since back to Freekstyle Motorcycle … we want to create new experiences and deliver that to consumers, and we’re excited about it.” Todd explained.

What if Face Breaker does kick 2K’s boxing franchises booty? Won’t happen! You know why? Because pigs don’t fly they walk, and to even think that you can contend with 2K is just crazy. Just kidding people. It’s EA Sports. I mean what could possibly go wrong?